品类就是用概念、在原有的产品类别中或在它的周围，开辟一个新的领域，通过命名这个领域，把开辟新领域作为一个新品类来经营，营销竞争的本质是品类竞争，新品类的市场通常来自老品类，确定品类的敌人，也就确定了品商业模式的收入来源，一旦开创了新品类，营销推广的焦点就是围绕新品类来展开的。新品类产品自身有鲜明、独特、记忆性强、有利益点等特点，“新”成为传播的要点和对消费者的吸引点，能同消费者进行互动。我们能以消费者为核心，通过分析研究，创建一个能成为行业第一的新品类，我们知道在一个全新的领域中如何将产品的潜能开发最大及如何能利用新品类产品将市场利益和价值最大化?
Since its inception, our experts are constantly developing academic theories, methods and tools for more effective brand to ensure that the customer's market position has been optimized, brand value w...
YOTO than a general business in the analysis of the brand a more comprehensive, more far-sighted thinking problems than the general business more effective in dealing with problems faced by customers ...
YOTO according to the brand long-term monitoring data, tools, and methods of brand identity systems for various industries, niche brand, brand point of contact, the pattern of brand competition, brand...